The fee that TV channels pay to independent cable operators and the multi-system operators is set to go up by 40-50 per cent. The market for carriage fee charged by cable operators to distribute satellite television channels is on fire.A plethora of new TV channels have been launched and are jostling for space on the already choked analogue cable pipe. Nearly 330 channels are chasing bandwidth that can accommodate barely 80 channels.
A country liquor manufacturer is set to launch the Radisson brand in Ranchi.
With 18 advertising deals in its kitty, NDTV Imagine determinedly chases the Rs 300 crore (Rs 3-billion) plus revenue target. In the latest TAM report (4 years plus viewers in cable and satellite homes in the Hindi-speaking markets) the channel shares the number three slot with Sony, ahead of Sahara, Star One, Sab and 9X.
Greycells 18 will launch an interactive channel called Topper to assist students in their class 10 and class 12 board exams.
IPL is all set to auction the players, following the bidding for teams by corporates. Apart from being a huge money churning excercise IPL promises on being entertaining too.
Alliance Lumiere, owned by NDTV Imagine, the entertainment company of NDTV, is all set to launch an international film channel. The films will be distributed in India and abroad. They will also be marketed through DVDs and VCDs for private viewing.
In spite of the criticism that Bennett, Coleman's Private Treaties division, which swaps advertising space in its newspapers for minor equity in small and medium enterprises, attracts, these print media companies are gearing up to launch their versions of the department.
Samsung, the consumer electronics giant, is adopting new product innovation and retail strategies to reach deeper and wider into the Indian market.
It seems inevitable, therefore, that the 47-year-old son of an IAS officer, an alumnus of Delhi University's business school and St Stephen's College, should be recognised as the country's most exciting first-generation media entrepreneur, one who is set to challenge more established players. Recognition in the form of Ernst & Young's award for being the best entrepreneur in the services category this year has been the icing on the cake in a year of dramatic action.
When O&M India's executive chairman Ranjan Kapoor appointed creative hot shot Piyush Pandey as his successor in 2004, he wasn't aware that he may be pioneering a trend in advertising where agencies put their creative heads at the helm of their businesses.
US-based NBC Universal is in talks with NDTV to pick up a stake in the latter's UK-based subsidiary, NDTV Networks. The subsidiary operates NDTV Imagine and NDTV Convergence, among others.
Mail Today offers free issues to woo readers.
If you thought that international cable television majors such as Liberty Media and Comcast Corporation will line up to invest in the Indian cable TV industry after the government's proposal to allow 74 per cent foreign equity in cable, think again. The buzz is that the government is in a mood to raise the foreign equity bar for the cable industry from the current 49 per cent to 74 per cent.
Umkal plans to set up 10 more hospitals in and around Gurgaon.
Suddenly, brand activation is big business for India's Rs 300 crore (Rs 3 billion) FM radio industry.
Subhash Chandra making headlines is no longer news. For some years now it has been for his no-holds-barred feud with the Board for Control of Cricket in India.
India's cable television distribution industry comprising multi system operators and local cable operators is set to generate over Rs 1,000 crore a year as carriage fee from the channels slated for launch in the coming months.
An interview with Suresh Ramanathan, teacheer, consumer behavior and advanced marketing strategy at the Graduate School of Business, University of Chicago.
The Arab media network had applied to the information and broadcasting ministry about six months ago to allow its English channel into the country. The channel is still waiting for government approvals.
A new advertising code for the outdoor media in Delhi is on the cards. The advertising code, to be out by the end of the month, is being drafted by a two-member committee appointed by the Supreme Court of India.
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